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"My thoughts before a big race are usually pretty simple. I tell myself: "Get out of the blocks, run your race, stay relaxed. If you run your race, you'll win... channel your energy. Focus.""

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Featured Domain Names Articles

Buy/Sell Domain Names! Is it Profitable?
I've just recently stumbled across a few web sites like namepros.com and dnforum, websites that focus solely on the buying and selling of domains. And I "gotta tell ya" I was quit impressed to hear some of the success stories. Now from my understanding, ...

How To Choose The Best Domain Name
In this article we are going to look at the thought process you should go thru to choose the best domain name. First of all let's define what a domain name is. A unique name that represents each computer on the Internet. (Some machines do have more than ...

Knowing Domain Name Registrars
Do you want to have a domain name? Or, do you wish to register for your domain name? Well, that is not too hard though. With the presence of the domain name registrars, your desire for domain names will be made possible. But what really are domain ...




A Simple Guide To Choosing A Domain Name
 
There has been much debate on which factors are the most important when determining what domain to purchase. Choosing a domain name should be deeply tied to the business plan and the vision of the company. A domain can be chosen for its advantages in Search Engine placement, a company's brand, or as a description of a general term. One must consider a domains size, pronunciation, how memorable it is, and if the name is taken in other similar forms or extensions. For example, if one registers a domain.net, but the domain.com is taken and developed, creating a brand for domain.net would be very dangerous and might end up being confused for its .com counterpart.

Search Engine Placement Domains The purpose of these domains is to rank high in the search engines, because the actual domain name contains the keywords being searched for. Search Engine domains are very rarely brandable, and are mostly used exclusively as side Internet properties to redirect traffic to the main site. A company who sells red widgets would benefit from acquiring red-widgets.com and redwidgets.com , because it is natural that people will remember such address, but most importantly, that domain name has a high probability of ranking at, or very near to, the top of a search for 'red widgets'. A very popular tool used to find what is being searched for on the net is: Overture Keywords (http://inventory.overture.com/d/searchinventory/suggestion/> http://inventory.overture.com/d/searchinventory/suggestion/)

Brand Domains When coming from the offline business into the online, the obvious choice for brand domains is the offline brand name as .com and/or .country extension. Country extensions are used in countries were there is more popularity in their country extension than on the .com. In the case that no previous brand existed before moving online, one most be very creative into the approach of a brandable name. At this point, there are millions of domain names registered and many times, one finds that the desired domain is taken. There is a consensus among most Internet domain experts that the shorter the domain, the better. A domain that is about 5 letters long is highly desirable for a brand. However, the domain must sound right as well. Xyqpt.com would be undesirable, because it cannot be easily said or remembered to the general public.

General Term Domains In the height of the Internet Bubble, general term domains were the most popular choice. Many companies failed, even though they had the generic word for their market. Companies like TheKnot.com refused to purchase Weddings.com, because they were conscious that they needed to focus on brand. Although this strategy worked for TheKnot.com, generic words have a value of their own that cannot be ignored. Like Search Engine Placement Domains, which attract a large number of visitors through search engine referrals, so do generic word domains. For this reason, generic word names are still very much desired and their value continue to rise. What should be learned about the Dot Com Bubble is that generic domains are not everything in a dot com business, rather they are a valuable (yet, not essential) component in an array of variables that make an Internet business a success. The current value of these domains, and other domains in general can be seen at an online publication that covers recent domain name transactions at: Domain Journal Sales (http://www.dnjournal.com/domainsales.htm>http://www.dnjourna l.com/domainsales.htm)

About the author:

Rafael Sosa has been in forefront of e-business development and digitizing of documents in Puerto Rico. For the past 5 years, he has worked extensively in the construction of websites and internet systems through the integration of an efficient international team. His articles can be found at http://www.WebArticles.com/


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Domain Names News


Live Current Media In Trouble, Raising Cash
Washington Post, United States - 11 hours ago
Live Current Media, a Canadian company which is in the business of developing, operating and monetizing premium domain names, has raised a little over $1 ...

Dotster Offers .TEL Domain Names as Your All-in-One Online ...
MarketWatch - Nov 19, 2008
TEL ( http://www.dotster.com/products/domains/extensions/tel) domain name, owners control what information is visible on the Web and who has access to it.

Rare Domain Names Available to VIP's Before Auction
SYS-CON Media, NJ - Nov 19, 2008
COM) to unveil rare domain names by special invitation. WEBPRO is releasing a very rare domain name back into the marketplace. There are several unique ...

Dot VN, Inc. Signs Danang City Office Lease
MarketWatch - 19 hours ago
... on Danang City's growing market of internet users and businesses that will need to register domain names and utilize Dot VN's related service offerings. ...

Domain names and pirates
Lawdit Commercial Solicitors, UK - Nov 19, 2008
When the domain name server system was established it was never envisaged (what carefree days) that domain names would have any value, financial or ...

Cake Poker No Longer Allowing Kentucky Sign-Ups
Poker News Daily, NV - 2 hours ago
The trouble in Kentucky started in September when its Governor, Steve Beshear, ordered the seizure of 141 internet gambling domain names. ...

Ask, and they will .tel
AsiaOne, Singapore - 3 hours ago
From next March, Telnic expects the prices of .tel domain names to be the same as its counterparts such as .com, costing around US$15-25 per annum.

Domain Name Wire

Global Warming May Be Hazardous to Your Domain Names
Domain Name Wire, TX - Nov 18, 2008
The country code domain name for Yugoslavia, .yu, is being phased out. In many parts of the world countries disappearing or changing names happens all the ...

New Domain Names Put Name Brands in a Bind
Wall Street Journal - Nov 4, 2008
Companies already spend a significant sum each year to buy up domain names connected to their brand. Industry executives say consumers are likely to stick ...
Innovative Approach to Domain Name Strategy Delivers Significant ... MarketWatch
all 15 news articles

Free market vs. regulated prices of new domain names
HostReview.com (press release), IL - Nov 18, 2008
In addition to that the issuance of a domain name may require identity checks and certification in certain gTLD domains which will add to the cost. ...