Featured Links

Other Topics






Quote of the Day

"Dreaming in public is an important part of our job description, as science writers, but there are bad dreams as well as good dreams. We're dreamers, you see, but we're also realists, of a sort."

William Gibson








 




 
Featured Downloads Articles

10 Music Download Legal Points
Everybody's doing it: downloading music and sharing files. People who share music files on the Internet argue thatdownloading is legal; today they can be sued by the recordindustry. Can one be sued without a great intrusion intopersonal lives of an ...

Download MP3 Music Safely
DON'T Download JUNK! Make sure your download mp3 music is a quality mp3 and that your music download doesn't have hidden downloads that will not only ruin your search for great music but will annoy you and invade your privacy. Here are the four hidden ...

One of the best free music download program is the iTunes juke box.
The iTunes free music download program is great because of the incredible amount of functions that you can perform with the music. Another important thing is that the iTunes jukebox works well on both PC and Mac computers. So here's our quick guide to ...




Adware - Are Downloads Safe
 


Adware, Should I be Afraid?


Developers offering downloads are paying the price for the malformed truths that have been put forth regarding downloads. While not a political campaign the smears are ever present in the adware arena.


Years ago developers saw they could monetize freeware that was becoming expensive to host. Developers began working with Ad Networks such as the former Aureate and Conducent, who imbedded advertisements in the software. The software in many cases phoned home retrieving ads. In other cases adverts were imbedded directly into the download only being removed when the software was registered. Many well known software companies, including Netscape distributed ad supported versions, which allowed users to use the software for free. Developers were compensated either by install or the number of ads served. Advertisers welcomed new revenue streams to reach potential customers.


Adware or advertising-supported software is any software application in which advertisements are displayed while the program is running. These applications include additional code that displays the ads in pop-up windows or through a bar that appears on a computer screen. Adware helps recover program development costs, and helps to hold down the price of making the application for the user, often making it free of charge. As a result of the AdWare revenue programmers were motivated to write maintain, and upgrade valuable ad-enabled software. Adware was a great consumer trade off, so were did it all go wrong?


Unbeknownst to the developers a handful of ad serving companies were logging and profiling the surfing habits of those who had downloaded the ad-enabled software. After downloading free software, the new adware companies delivered pop-up and pop-under ads based on the consumers surfing interests. Adware has been criticized for including code that tracks a user's surfing habits, email address and personal information, which are passed to third parties, without the user's authorization or knowledge. This was the downfall of the ad serving technology and ad-enabled software.


In many cases consumers rightfully believe they have been and are being spied on, which prompted an outcry from privacy advocates. Adware is not a virus and may not be detected by anti-virus scanning programs. It does not spread the same way as most viruses spread. Many users do not know they are downloading a free program along with adware onto their computer. The lack of disclosure tarnished reputations of many well known, but misfortunate developers and software companies. The collapse of a number of venture backed ad-serving companies including Aureate and Conducent.


Fast forward to today. Few applications are now ad enabled. Those that are generally follow strict disclosure guidelines. Some developers opt to insert static (not changing) ads for other applications in their product line, into free versions, but these ads do not change and there is no record of what ads are clicked. Freeware can therefore be used free of charge and there is no evaluation time period as with shareware. Freeware is also often a basic or stripped down version of the shareware version. Developers make money off ads or those who want to upgrade from the free version. There are also developers who provide freeware out of principle, occasionally asking for a donation. The majority of freeware that employs the use of imbedded advertisements are provided in the true spirit of adware without the intent to track users, but just to be safe consumers should read the fine print.






Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.rss-specifications.com, http://www.softwaremarketingresource.com and http://www.small-business-software.net

sharon@notepage.net






Google


Downloads News


Product Reviews

Microsoft Ups the Ante on Zune Downloads
New York Times, United States - 1 hour ago
By Stephen Williams In what is apparently an ongoing program to attract more buyers and listeners to its Zune flash-based digital audio system, ...
Zune Pass adds 10 permanent downloads per month CNET News
Zune Pass lets users keep some of their downloads BetaNews
Microsoft Signs Deal With Labels to Offer Free Zune Music Downloads NewsOXY
Twice - Gizmodo
all 345 news articles

SlashPhone

MySpace app for BlackBerry gets big downloads
ITworld.com, MA - 5 hours ago
The large number of downloads shows how much of a force RIM and MySpace have become in the mobile consumer market, according to Chris DeWolfe, ...
MySpace for BlackBerry App Sees 400000 Downloads in First Week TMCnet
New MySpace app shatters record for RIM downloads RCR Wireless
MySpace BlackBerry application attracts record downloads Brand Republic
Mobile Entertainment - Fiercemobilecontent
all 41 news articles

New York Times

Apple patches 12 iPhone bugs, adds Street View, podcast downloads
Computerworld, MA - 1 hour ago
By Gregg Keizer November 21, 2008 (Computerworld) Apple Inc. early today released iPhone 2.2, the first update to the phone's firmware in more than two ...
iPhone 2.2 software: Street View, Podcast downloads and more jkOnTheRun
Apple Updates iPhone Firmware with v2.2 New York Times
Instant Expert: Secrets & Features of iPhone 2.2 iLounge
eFluxMedia - Product Reviews
all 50 news articles

Japan's Music Downloads Rise 30 Percent in Q3
PC World - 15 hours ago
Total downloads over the Internet and on cell phones totalled 118 million during the July to September period, down 3 percent compared to the same three ...

Bredesen: No mixed signals on Tenn. downloads law
Forbes, NY - Nov 20, 2008
Phil Bredesen insists he wasn't broadcasting mixed signals when he hosted a ceremony last week to re-sign a law clamping down on illegal music downloads at ...

eMusic: A Quarter Billion MP3 Downloads Served
MarketWatch - Nov 20, 2008
The major milestone comprises music downloads sold in the US, Canada and the EU, where eMusic is available in 26 European nations. ...

eMusic hits 250 million downloads
Macworld, CA - 21 hours ago
by Peter Cohen, Macworld.com eMusic announced Thursday that it has sold 250 million MP3 downloads since establishing its current subscription model in 2003. ...

CNET News

Mozilla Add-Ons Surpass 1 Billion Downloads
CRN, NY - Nov 20, 2008
The add-on downloads are separate from the number of times Firefox has been downloaded, but it is still an impressive number for Mozilla and shows that it ...
Is the Firefox Upgrade Worth the Trouble? CIO Today
Mozilla chairman unfazed by Google Chrome CNET News
all 55 news articles

Apple Rolls out iPod Touch Software 2.2 with Podcast Downloads
HispanicBusiness.com, CA - 3 hours ago
Apple released iPod touch Software 2.2 early Friday morning, along with iPhone Software 2.2. The update for the touch screen iPod added the ability to ...

Video Business (subscription)

Lionsgate drops digital downloads
Variety, CA - Nov 19, 2008
Company, founded in 1999, first offered digital movie rentals, later expanding to downloads when studios allowed that. As it struggled to turn a profit in a ...
OPINION: Keeping downloads open Video Business (subscription)
Sonic Solutions Agrees to Buy CinemaNow Assets Wall Street Journal
all 48 news articles