An Ecommerce Internet Merchant Account Small business owners and home based entrepreneurs sometimes reach the point where they realize their company is ready to grow, and then they begin to consider the advantages of an ecommerce Internet merchant account. Those who accept merely cash or check ... Internet Basics: eCommerce is Like Playing House Ever play house as a kid? You don't even have to be in a house to play it. You just say, "The kitchen's over there, and this is the laundry, and here's the garage," and so on. You make it all up in your mind, but none of it's really there. You can add ... Web Ecommerce: Where To Begin? In web ecommerce, you are going to find a wealth of information about what it is and what it can do for you within minutes of looking on the web. The problem with this is, it is hard to sort out the good from the bad and the worthless from the ...
Advertising Your eCommerce Web Site
8 Tips for Increasing Your Online Sales
Once you've launched your eCommerce web site, you'll need to show it off to the online world. Whether you're paying someone to submit your site to all the major and minor search engines and directories, it's still up to you to continually advertise your eCommerce site in order to keep attracting business.
Many online business owners will tell you that within six to nine months of your launch date you'll start seeing increased orders for your products. However here are 8 things you can do to lure people to your site now!
1.Advertise on http://www.Craigslist.org . This entry will only last for 10 days and you must submit to one city and category at a time. You can include photos and/or advanced HTML in your ad. 2.Write a press release and send out for free to the following sites: http://www.prweb.com [this one has been around for several years]; http://www.prfree.com and http://www.openpress.com Paid submissions will get you more views, quicker listings in the search engines, and the ability to post photos and keep track of your statistics. 3.Submit your site[s] to http://www.isedb.com/html/Web_Directories [You'll discover loads of directories here, from the highly specialized to the mainstream. Many of the sites have ratings; indicate whether they're accepting new submissions, and if there's a fee for submitting]. 4.Search engine positioning. When advertising your eCommerce site, always have the following information on hand: A. Your Web site title. This should be approximately 7-12 words. B. Description. Have 3 different descriptions of varying lengths. 15 words, 25 words, 100 words. Have them summarize the essence of your site. C. Keywords. 10 – 50 of your most important keywords arranged in order of importance. Again, some online directories will allow you to contribute more keywords than others. 5.Write articles about your products/service. Be an online expert. What makes your site so unique from the thousands of others in your chosen category? Is it your customized service? Your low prices? Your high quality? Don't over promote your product, but concentrate on what will help others. It's highly recommended you include at least two or three testimonials. 6.Exchange links with other sites that have quality information and are related to your field in some way. For example, I sell a lot of soap so I link with mostly gift basket, crafting and candle sites. 7.Free classifieds. These can sometimes get you listed in the search engines, but don't expect too much response from them. 8.Offer a freebie. For example, if you have an eBook for sale, you won't give the entire book away, but having a chapter or two online will increase interest – and sales. If you make or sell a product, offer a free sample with a paid order. Or free shipping on sales over a certain amount.
Follow one or more of these helpful tips and watch your online business bloom!
About the Author Lisa Maliga, writer & owner of Everything Shea Aromatic Creations [http://www.everythingshea.com] offers a fragrant selection of designer shea butter glycerin soaps, exclusive Whipped Shea Butter, & unique SoapCakes to personalize for gifts or promotions.
Ecommerce News
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