Canada's eCommerce Opportunity This brief takes an updated view of the Canadian e-commerce landscape and provides insight for online retailers to help craft future Canadian customer strategies. Canadian eCommerce growth was recently flat but still has an attractive ... Have a Customer Catching Site with Great Ecommerce Web Site Design E-commerce web site development is all the rage in these days of the Internet boom, even after the big days of dot.com busts. The dream of making it huge in a short time may be over but the reliability the ecommerce provides is still quite remarkable. ... Is eCommerce Right For Our Business If your business features products or services for sale, undoubtedly the topic of eCommerce has come up. What is eCommerce? Literally defined as "the conduct of financial transactions by electronic means," it refers to purchases made over the Internet. ...
Hosting Options for an Ecommerce Web Site
Deciding how to host your ecommerce Web site and what approach to take can be daunting. There are several approaches available, each with different advantages and disadvantages.
Storefronts
If you have a small business, you may want to consider a storefront or an online mall. For a fee, these services help you build a small Web site to sell your products. These "site in a box" Web site services include everything you need to sell online.
Features and support vary by program and can include options such as search engine placement, credit card processing, and advertising. These tend to be template services, however, with less flexibility than a custom site. Familiarize yourself with the current offerings in this area before making a final decision.
Custom Sites
If you have a business that is too large for or has outgrown the smaller storefront services, you may want to consider the more costly - but also more flexible - custom site. For the added cost you can have a unique site, receive greater support, and handle more traffic. You have the options of hiring the same company to design and host your site or using separate design and hosting services.
Hiring the same company to design and host your site.
This option involves the fewest logistics, but may come with trade-offs in design quality or host reliability. Be aware that designing and hosting require different sets of skills and expertise. When choosing a service, evaluate their experience and ask for references in both areas. Go to sites the company has designed and navigate them. Note how the sites look, how easy they are to understand, and how quickly they load into your browser.
To evaluate the company's hosting service, contact current customers and ask how pleased they are with the service. Find out how often the server is down and ask about help desk responsiveness. Also, consider how your site will be updated. Can you upload changes directly or do you have to wait for someone at the hosting company to get to it? If it is the latter, ask current customers about their experience with this process.
If you are still considering the design/hosting service after studying their design capabilities and talking to their current customers, you may also want to find out if there has been recent turnover in key personnel. An individual designer, coordinator, or account manager can make a large difference in support or design quality.
Using a separate design and hosting service.
By separating the design and hosting, you have more choices. Thus, you can have more control over both your budget and your site. Technical incompatibilities are a risk when taking this approach, however. Be sure your designer is familiar with your hosting service and it's technical capabilities. To help facilitate information flow and minimize technical problems:
Choose a short list of hosts with both the ecommerce capabilities you require and that pass "reliability" tests. Read "Don't Make These Hosting Mistakes", http://www.take-payments-online.com/ECommerceWebHosting.html , for questions to ask and other mistakes to avoid.
Find a Web designer experienced in ecommerce applications. Together, decide on the hosting service and ecommerce systems you will use.
Making the Decision
Deciding upon the right combination will take some research. One way to gather a list of hosting options is to first find ecommerce sites that you like and/or have ecommerce abilities similar to your needs, then ask about the sites' hosting and ecommerce providers.
Asking for referrals from business acquaintances is another. Many times, people are more than happy to share their positive experiences. For example, I use five different hosts and am generally pleased with all of them. When asked about hosting, however, I always recommend Lexiconn.com (my WebSiteMarketingPlan.com site host) because of the exceptional help desk service and support documentation.
Another way to develop hosting options is to look for online advertisements. The sponsored search engine ads and advertisements directly on Web sites are two places you can find these. While there's no guarantee all of the companies you find will be high quality, the willingness to pay for ads can be an indication of commitment.
Diligently decide upon ecommerce features and choose a host with those features in mind. By doing so, you are creating a smoother path to ecommerce success.
Copyright 2004 Bobette Kyle. All rights reserved.
Bobette Kyle is publisher of http://www.Take-Payments-Online.com , an ecommerce information site. She is also proprietor of The WebSiteMarketingPlan.com Network, subject-specific Web sites designed to help you find the right information for marketing plans and marketing programs. Visit at http://www.WebSiteMarketingPlan.com.
Ecommerce News
Coremetrics Reports Mixed eCommerce Signals in December - Earthtimes SAN MATEO, CA -- 01/07/09 -- The online retail sector in general continued to give mixed signals, showing both strengths and weaknesses, over the holiday retail shopping season, according to Coremetrics , the leading provider of online marketing and ...
Infopia Augments Leadership With Appointment of New CEO - TMCnet Industry Veteran, Coleman Barney, Joins Infopia as President and CEO, Adding Expertise in eCommerce and Enterprise Solutions Infopia, the leading SaaS provider of eCommerce software services, announced today that Coleman Barney has joined the company ...
Would you like to make a web site for your business? - Nashra USA MediaRus.com provides complete Internet solutions to support the most demanding business requirements. The mission of MediaRus.com is to focus all of our resources into providing Web Site graphics, design, & creation, eCommerce, Domain Name Services ...
City: Storm costs top $2 million - Portland Tribune The city spent nearly $2.2 million fighting the winter snowstorm, according to figures released Wednesday the Portland Bureau of Transportation. The largest single expense was a little more than $1 million for overtime pay for the approximately 300 ...
Analyst: Amazon, eCommerce grow despite downturn - MSN MoneyCentral NEW YORK (AP) - Amazon.com Inc. is poised to become an even more dominant player in online shopping as eCommerce continues to grow, a JPMorgan analyst said Monday, upgrading the company's stock. The move sent Amazon shares up in premarket trading by ...
Firetrap launches its first etail site - New Media Age Fashion brand Firetrap has launched its first ecommerce site. The new-look site includes the entire men's and women's ranges, and will be used to showcase new collections as well as increase interaction with Firetrap consumers through a newsletter ...
Ecommerce Manager Urgent!!! - Retail Bulletin JOB TITLE: E-Commerce Marketing Manager URGENT Company: This Luxury Contemporary Brand for Ladies and Mens Clothing and Accessories are looking to recruit an E-Commerce Marketing Manager to join the team. RESPONSIBILITIES: You will report into the ...
