20 Ways To Increase Your Traffic And Sales With e-Books Copyright 2005 Keith GlosterHave you ever considered writing your own e-book? Writing and distributing an e-book through the proper channels can generate high volumes of traffic and leads for your business. But before rushing to create your masterpiece, ... Employee Newsletter Ideas - 7 Creative Ideas for Your Employee Newsletter Employee newsletters are an effective tool to communicate with your employees. Here are 7 employee newsletter ideas... #1. Provide Information about Your CustomersThe more familiar your employees are with your customers, the more successful your company ... Not Sure If Your Online Advertisement is Working? Be Sure! - Track Your Ads Without tracking, your online advertising is just a shot in the dark. Many new and seasoned marketing individuals spend significant dollars on banner advertisements, ezine ads, and other online media,but do not know which ads have brought them the ...
10 ways to advertise online (and where to get started)
Most business owners fully understand that not advertising is the surest way to kill your business. However they are also bombarded by so much information and so many choices they quickly lose track of what options are available to them. There are a number of cheap and easy online advertising options available to you. 1. Ezine Advertising Ezine advertising is one of the best ways to reach your future customers because it is often inexpensive and flexible as well as offering you the option to match the ezine audience with your product and ad. It also often offers a double benefit--your initial ad plus longevity in the ezine archives. 2. Text Links This simple tool is often overlooked by many. It is simply one of the least expensive and yet most powerful advertising option available. You can often buy text links for under $10 and the link will not only promote the specific site or page you choose but also connect it with the specific key words that will benefit you the most. Text links also provide a double bonus. You can attract immediate traffic from the host site as well as achieve better search engine ranking which will further increase traffic. 3. Pay per click advertising Just like it sounds pay per click advertising is simply paying for specifically targeted traffic. You can monitor and control these advertising programs very closely and tweak your ad copy and the key words that you are sponsoring. This can be a very expensive option but doesn't have to be if you plan carefully and watch closely. 4. Email marketing Despite ever-increasing vigilant attempts to stop spam, we all know that email marketing is still alive and well. While it is foolish in the extreme to risk your business, web host, or internet connection, by sending out spam you can still use email marketing as a way to reach out and touch your customers and your future customers. You just need to make sure that no one receives mail except the people who ask for it. People are still willing to sign up for mailing lists--especially if you have something to offer them in return for sharing their email address. Sponsor a contest; give away an article, ebook, or tutorial; or offer a discount and you will have people sign up willingly. Then if you don't abuse the mailing list you will have the opportunity to reach them again and again! 5. Banner Ads Banner ads have a bad reputation. In part because of the proliferation of banner farms that killed all the banner swap programs (or at least made them completely ineffectual). Also we all have memories of those hideous banners flashing across the top of so many web sites. Banners have come along way since then and a cleverly designed banner can be a real asset to any advertising campaign. Also don't forget that you don't have to use one of those big giant banners that span the width of the screen. You can use smaller simple ads that can fit easily into the sidebar or special box on a web site so they can suit the design and work more effectively. It is also important that you pay close attention to what sites you will choose for displaying your banner. IE. A site about web development for your web hosting service ad or a site about parenting for your ad promoting your potty training book. Many text link and pay per click advertising vendors also offer the option of banner ads. Similarly many ezine and newsletter publishers sell space on their sites. ~~ Sell Your Knowledge ~~ These next five advertising methods are all free or relatively inexpensive because you are trading something of value -- your knowledge and expertise -- in return for advertising. 6. Publish a Newsletter Creating your own regular newsletter or ezine offers you all the advantages of ezine advertising and email marketing offered above. 7. Publish a Blog and RSS Feed While publishing a newsletter or ezine isn't that difficult it is much easier to create a blog and make its content available via RSS feed. This can offer you the benefits of regularly updated material for your web site which will be attractive to visitors and search engines alike. It will also help establish you as an expert in your field. I personally like using WordPress on your own site but many web hosts now offer blogging services and there are many free blogging sites around where you can create a blog on their site. 8. Write Articles Take some of the material you have generated for your newsletter and/or blog and share it with others. Make it available in one of the many free content directories available on the web. This not only helps to establish your credibility but the contact info you provide in your resource box (which will run every time someone else publishes your material) will bring in both direct traffic as well as search engine attention. 9. Create an Ebook Once you have enough material generated from your newsletter and blog then you can package it into a convenient Ebook and give it away. Make sure to collect names and email addresses and offer a coupon or discount to bring people back to your site! 10. Post in Forums If you have the time you should start your own forum but even if you only have a few minutes a week to spare for this effort then it can be well worth the effort. Don't offer blatant spam posts but find a forum where you have something to offer. Make sure that you include an appropriate url and description for your forum signature and you will attract the double benefit of traffic and search engine attention! No successful advertising campaign embraces one single method of advertising and no single method of advertising works for everyone. Advertising cannot be treated as a one-size-fits all proposition. However you know what your business needs and can offer--mix and match methods and make sure to track your results--to optimize your choices. About the Author You can learn more about online advertising and our recommended sources for ezine advertising at Establish Your Epresence. You can receive free ads as well as discounts by joining our Ad Club. We also offer Ezine Advertising.
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Medicare Seeks Broader Cancer Scan Coverage - Redorbit.com On Tuesday, U.S. health officials proposed paying for wider use of PET scans to help doctors decide the initial course of treatment in cancer patients, the Centers for Medicare & Medicaid Services said. Currently, CMS allows the scans for cancer ...
Campaigner Offers Small Businesses Top New Year's Resolutions to ... - TMCnet Campaigner (www.campaigner.com), a leading email marketing solutions provider, today released its top New Year's resolutions to help small businesses improve email marketing performance in 2009. Luc Vezina, Campaigner's head of marketing, offers the ...
Email Marketing Manager, Everyday Health - Mediabistro.com Waterfront Media is an equal opportunity employer (EOE). If you are interested in applying for this job, please send your cover letter, resume and salary requirements to careers@waterfrontmedia.com. Please be sure to include ‘Email Marketing ...
Laid-Off Ed. Returns To Work At Houghton Mifflin Harcourt - Mediabistro.com Receive mediabistro.com's Daily GalleyCat Feed via email Click here to receive mediabistro.com's Daily Media Newsfeed via email. PARADE Publications is looking for a Marketing Manager . See the next featured job . non-fiction book for St. Martin's ...
Free Email Marketing Templates - Colleyville Courier Visit Our Guide for Links to Mailing List Companies. Promote customer loyalty, obtain new customers, and increase revenue. eNews Builder makes it easy to produce robust, opt-in, permission marketing campaigns built around newsletters
4 Reasons Why PPC Is The Best Online Marketing Channel - Searchengine Journal What’s the number one reason for PPC’s strong growth as an advertising channel? High ROI. PPC is one of the most profitable advertising and marketing channels. This view is shared by most online marketers, who in 2007, according to Marketing ...
Digital Marketing Executive - New Media Age As Digital Marketing Executive you will be working for one of the oldest and most well established most well established governing bodies in the UK & Ireland for Professionals, offering with over 130,000 members. With 200,000 individual visitors to ...
Online Marketing Manager - Electricals - Retail Bulletin Operating a chain of food and non-food superstores this UK retailer possesses world wide brand recognition and can be said to be amongst the most widely known and globally respected businesses in its market. As well as considerable new store ...
