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Email Marketing Realities
Reality television has swept the nation, in case you haven't noticed. Everyone's talking about who should be kicked off this or that show next and why somebody or another can't last for long. People seem to enjoy talking about the "baddies" and "goodies," ...
Make your 2005 Email Marketing Plan Successful – Six useful tips.
Make your 2005 Email Marketing Plan Successful – Six useful tips. by Mike Savaliya, MailMailer Email Marketing is growing more and more every year. Many small E-business owners have already made marketing plans for 2005. Email marketing is a very ...
The Importance Of Real Estate Farming
What is real estate farming? Real estate farming is the process of branding yourself to a specific group of people, area or market segment as a first choice agent for homebuyers, homesellers or real estate investors. Real estate farming is a long time ...
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Recently, there has been a lot of discussion about the (impending) death of email. From what you read on forum boards and newsletters from well-known internet marketers, email marketing is dead. Too many ISPs are taking it upon themselves to limit the number of emails you can send at one time, or are blocking your emails from your subscribers inboxes.
As a way around this, many marketers are telling you to get a blog and an RSS feed. This makes some sense, but before you invest in an ebook or multimedia course from a marketer, ask yourself if that marketer has a vested interest in moving you over to an RSS system (i.e., they conveniently sell an RSS starter kit, or affiliate for someone who does).
On the contrary, though, email marketing is not dead. Recently, on a membership-only forum, discussion centred on how Getresponse and Aweber have improved their open and deilverability rates for emails, even as high as 85% for deliverability. One contributor, owner of an autoresponder company, noted that many tricks marketers use to get their messages past spam filters (such as using "f^ree" for "free") are actually backfiring and triggering spam filters, resulting in emails being blocked. Instead, marketers should focus on trick-free, valuable content in their emails.
Apparently, email marketing works much the same way as search engine marketing does: in the long run, you are rewarded for building (and sending out) trick-free, useful, and informative content.
So how should you build your business? One quality blog post, article, or email at a time.
About the Author
Jeremy Hoover builds residual income at http://hoovermarketing.info. If you want to build a recurring monthly income, please visit his site for more information.
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