7 Reasons to Add Podcasting to Your Business Marketing Mix Copyright 2005 Rodney RumfordLeveraging podcasting technology can give you a marketing edge that will allow you to increase your online visibility, increase your client acquisition rates and improve customer loyalty. The smart businesses and marketing ... How to Make You Newsletter Have Would you like to have a newsletter with barely satisfied subscribers who take a look at each issue and then remove it, or loyal readers who can't wait to get your next issue? A truly successful newsletter doesn't have just a bunch of subscribers, ... Top 10 Benefits Of Submitting Articles To E-zines Copyright 2004 Jeff SchumanWhen I started Ezine-In-A-Box I wanted to help people publish their own email newsletter without writing a single word. However, there are many benefits to writing articles ansd submitting them to other ezines. Below is 10 good ...
I Was So Envious, I Sat Down And Didn't Write A Book
Okay, so envy isn't an emotion to be particularly proud about. But, to be totally honest, that's how I felt when I first read Yanik Silver's ebook, MILLION DOLLAR EMAILS. If you haven't read it yourself yet, it's a fabulous collection of emails that brought in more than a million dollars worth of revenue for the various people and companies that sent the emails out. An excellent idea, and an extremely valuable collection of examples for anyone who wants to achieve success with their email marketing. But what really brought out that rather unpleasant green shade in me wasn't the contents - but rather, the fact that Yanik had put together a fabulous book without having to write much of it himself! "I could do that!" I said to myself. And a little voice inside of me whispered, "So why haven't you?" "Because I need an angle." "So think of one. You're the ideas whiz!" So, eventually, I did. I tracked down email addresses for some 300 of the world's top marketers - and how I decided who to choose is a story for another day - and invited them to contribute their "most effective article ever" - whichever article of theirs had created the most response. And I invited them to add a paragraph or two, commenting on the effectiveness of their article. Oh - and I also offered each contributor a free Full Page ad in the ebook, so that they received a direct benefit from being included. On the first day, when I had tracked down only about 42 addresses, I sent out the first batch of emails. The first two to respond and say "yes' were Joe Vitale and ... Yanik Silver! (And no, I've never told anyone until now that it was Yanik whose book moved me to action! Belated thanks, Yanik!) Within 7 days, I had about 20 top marketers respond and agree to take part. So I sent a follow-up mailing to the rest of the marketers, naming names and inviting the others to come on board as well. More signed up. I'd set myself a target of 40, so I sent out a third mailing to the group. In the end, 86 marketers agreed to take part (more than double my target). However, deadlines being what they are, the final ebook contains material from 71 contributors - and still tops out at 574 pages! It took me just over a month to put the book together, including a fortnight of layout work, designing and preparing many of the ads, writing my own section, processing in Adobe Acrobat and (the part I hated most) putting in the URLs for all the links. I didn't do much writing for the ebook, but I certainly did a lot of everything else! Still, it was very much worth it. I've had nothing but favorable comments, both about the content and the layout, and from its sales to date I know it's a winner. So thanks again, Yanik, for the inspiration - and also for your excellent (and very effective) contribution to my ebook. -------------------------------------------------------- See for yourself the ebook that resulted from Yanik's inspiration, compiled and edited by Michael Carney - and get a free copy of "Million Dollar Emails" with every ebook sold - at http://www.WorldsTopMarketers.com
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Medicare Seeks Broader Cancer Scan Coverage - Redorbit.com On Tuesday, U.S. health officials proposed paying for wider use of PET scans to help doctors decide the initial course of treatment in cancer patients, the Centers for Medicare & Medicaid Services said. Currently, CMS allows the scans for cancer ...
3 Do's and 3 Don't's for email marketing - BizReport.com First integrate, integrate, integrate. Make sure that your email communications are going to the best group of customers and don't forget to integrate email lists with prospect lists whenever possible. Along the same lines, make sure your customer ...
Laid-Off Ed. Returns To Work At Houghton Mifflin Harcourt - Mediabistro.com Receive mediabistro.com's Daily GalleyCat Feed via email Click here to receive mediabistro.com's Daily Media Newsfeed via email. PARADE Publications is looking for a Marketing Manager . See the next featured job . non-fiction book for St. Martin's ...
Free Email Marketing Templates - Colleyville Courier Visit Our Guide for Links to Mailing List Companies. Promote customer loyalty, obtain new customers, and increase revenue. eNews Builder makes it easy to produce robust, opt-in, permission marketing campaigns built around newsletters
A Brief History of Advertisements in Books - Mediabistro.com Receive mediabistro.com's Daily GalleyCat Feed via email Click here to receive mediabistro.com's Daily Media Newsfeed via email. PARADE Publications is looking for a Marketing Manager . See the next featured job . non-fiction book for St. Martin's ...
Direct Marketing Manager - New Media Age Do you want to work for one of the biggest brands in customer loyalty in the UK? Our client is a global force in the loyalty arena owning some of the best known schemes, B2B and B2C. The role offers a clear career path as well as working within a ...
The Marketing of Erin McCarley - Wall Street Journal The opening tracks of Erin McCarley's "Love, Save the Empty" (Universal Republic), her debut album released on Tuesday, suggest she fits somewhere between Fiona Apple and Colbie Caillat, a landscape that accommodates pop that's clever as well as ...
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