Can Spam! Before it's too late! Internetweek recently ran a survey asking companies if they ever use Unsolicited Commercial Email to market their business. The results were astounding assuming the respondents represent real, legitimate businesses! (How many spammers read Internetweek?) ... Email Marketing Strategies - The Subject Line Message If you've tried to use email marketing strategies you know how hard it can be. Getting recipients to open your email can be very challenging. I'm going to show you a technique that does NOT require that the recipient open the email at all. When you open ... Maximize Your Return on Investment with Google AdWords Most businesses want a cost-effective way to bring in more customers. The challenge is to find prospects who are thinking about your products at the exact time that you reach them. With the advent of Google AdWords, it is now possible to target prospects ...
To Email or Not to Email?
A new spin on an old idea is email direct marketing. Traditional direct marketing, or mailers, can be costly in both production and shipping. Even a simple letter mailer to a few select zip codes or targeted demographic of a few hundred names can cost thousands of dollars. Email direct marketing, or email marketing, has the benefit of low production and no shipping costs. Never again will you be subject to the constraints and costs of shipping with the United States Postal Service. Additionally, tracking of results happens in a matter of days instead of weeks or months, and multiple messages can be sent for the same campaign without additional production or postal costs. Using HTML formatting and customization tools to personalize the message are also available at the fraction of traditional direct mail costs. Unfortunately, email marketing has acquired a bad reputation due to "spamming" (sending unsolicited emails). Additionally, recent Internet privacy litigation and legislation has made many leery of using email marketing. However, by following a few simple guidelines, email marketing is an effective and cost efficient advertising tool. (1) Only use an opt-in email list. For an email to be added to this list the person must specifically request to receive periodic information on that specific category (i.e. Sports, Shopping, Travel, etc.). (2) Have a measurable purpose for the email campaign. Email marketing should not be used for branding campaigns. Instead, use them for special offers, contest, surveys, or other call-to-action campaigns. (3) Target specific demographics to maximize response. (4) Create a campaign specific URL to track results. (5) Only choose 1-2 messages for the campaign. Over-subdividing the mailing list skews the results, thus making it difficult determine the success of the campaign. In general, have at least 10,000 names per message if running multiple messages. (6) Have a compelling offer. Saying you have the best prices or a great selection is not enough for a person to click-thru. Offer a special discount (i.e. 15% off first purchase) or limited time offer to compel the user to click-thru. (7) Tie the email campaign into the overall marketing plan. (8) Set realistic goals. Though email marketing can produce results up to and beyond 30% click-thru, these are extremely rare instances. A more realistic goal is 2-10%. As with any facet of your marketing plan do not be afraid to experiment or think outside of the box. Try a variety of email list, text messages, and formats until you find the best performing one for your business. By keeping these guidelines in mind will help you plan and execute an effective email marketing campaign as part of your overall marketing strategy. Melissa Werkenthin is the owner and founder of Loki Media, a marketing and advertising consulting firm specializing in electronic media. For more information about her services or if you would like to recieve a free monthly e-newsletter, Marketing Your Business, please visit www.lokimedia.com or email Melissa Werkenthin.
Email Marketing News
Apple cuts copy protection and prices on iTunes - AZCentral.com SAN FRANCISCO - Apple Inc. is cutting the price of some songs in its market-leading iTunes online music store to 69 cents and plans to begin selling all tracks without copy protection. At the Macworld trade show Tuesday, Apple's top marketing ...
Campaigner Offers Small Businesses Top New Year's Resolutions to ... - TMCnet Campaigner (www.campaigner.com), a leading email marketing solutions provider, today released its top New Year's resolutions to help small businesses improve email marketing performance in 2009. Luc Vezina, Campaigner's head of marketing, offers the ...
Email Marketing Manager, Everyday Health - Mediabistro.com Waterfront Media is an equal opportunity employer (EOE). If you are interested in applying for this job, please send your cover letter, resume and salary requirements to careers@waterfrontmedia.com. Please be sure to include ‘Email Marketing ...
Houghton Mifflin Harcourt Places Hope in Obama Administration - Mediabistro.com Receive mediabistro.com's Daily GalleyCat Feed via email Click here to receive mediabistro.com's Daily Media Newsfeed via email. PARADE Publications is looking for a Marketing Manager . See the next featured job . non-fiction book for St. Martin's ...
Free Email Marketing Templates - Colleyville Courier Visit Our Guide for Links to Mailing List Companies. Promote customer loyalty, obtain new customers, and increase revenue. eNews Builder makes it easy to produce robust, opt-in, permission marketing campaigns built around newsletters
Online Marketing Manager - Electricals - Retail Bulletin Operating a chain of food and non-food superstores this UK retailer possesses world wide brand recognition and can be said to be amongst the most widely known and globally respected businesses in its market. As well as considerable new store ...
Create Email Newsletters - Colleyville Courier Design, send & track e- Newsletters . Free and Easy-to-Use. Wakefly Inc, is a preferred reseller and host for Lyris ListManager and general email marketing. With invaluable customer support and services from newsletters to full marketing initiatives
