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"We breathe, we think, we conceive of our lives as narratives."

Christopher Lehmann-Haupt








 




 
Featured Food Articles

Better Nutrition: Natural Food Supplements Bovine Cartilage
Bovine cartilage Bovine cartilage is a type of connective tissue comprises of mucopolysaccharides, protein substances, calcium, sulfur, and collagen. From early 1950s, the cartilage has been used for insertion in wounds. Cartilage contains ...

Freezing Homemade Baby Food
With our twin boys getting ready to start solid food, I have beenreading about making and freezing my own baby food. It is veryeasy!You can make up large quantities of baby meals and freeze themfor later use. Green beans are in season and were on sale at ...

Making The Food-Mood Connection
(NC)-Food is more that just fuel for our bodies. What we eat - and when - has a major influence on the hormones that control our moods and emotional well-being, according to Sam Graci, nutritional researcher and author of the new book - The Food ...




The Food Pyramid
 
Just a few calories ago, the government revised the food pyramid. You can see it at http://www.mypyramid.gov/
It has a snazzy new logo with a stick figure dashing up the Steps To a Healthier You on the side of the pyramid. It's supposed to be in better tune with our complicated modern life, the latest Scientific Thought, and reflect a customized pyramid which better fits our lifestyle, not that there's anything wrong with that. They have an animation, a mini-poster for the art-impaired, and, "a wealth of ideas to help you get started to a healthier diet."
In better tune – with modern life? Then why a pyramid? Isn't that Egypto-elitist? Doesn't that perhaps reflect a suspect cash infusion from the travel industry? How many people will EVER run up a pyramid? And if they do, why aren't they carrying a six pack of bottled water? "Water, the Almost Food." Because the water lobby is weak, that's why.
See, that's what's wrong with government – no big thinkers. All around us we see sellouts and commercialization: Product placement; Endorsements; Co-promotions; Synergism! But does the government see this? Noooo. Instead of cribbing money from this or that entitlement program, why not some good old entrepreneurship in our leadership! What do you think McDonalds would pay to have that stickfigure run up the GOLDEN ARCHES?
But I wonder if the department of food thought this through? There could be a stickfigure of a mom in a stick minivan (note: sell van logo) or a guy carrying a laptop (note: sell computer logo) racing to catch a train (note: place Amtrak logo), while talking on his cellphone (note: sell cellphone logo). Boggles the mind, doesn't it? THINK of the monetization possibilities which could all go to reducing the budget deficit!
And while we are free-thinking here, why not go wild and sell advertising space on the one, five and ten dollar bill? Some court is going to strike down In God We Trust anyway. Consider: "Reach Out and Touch Someone – AT&T." Wouldn't they pay a billion for umpteen gazillion impressions? And here's the best part – those bills have a limited lifetime. The treasury is ALWAYS taking old worn out ones out of the supply and printing new ones. How many OTHER advertisers would wait in LINE? What do you think Target would pay to replace that odd eye and triangle with the Target logo bullseye? And why show an old building on the rear of the $10? Why not show the latest Las Vegas resort? Keep the Eagle. What do you think PETSMART would pay for a little banner?
But back to the Food Pyramid. Why not monetize "calories"? What would McDonalds pay to change the word to "McNutrients?"
Of course, we'd need an Office of Promotional Tie-In. I think $500,000,000 would get it kick started. Hey, why do we need zeros? They could just as well be tiny Target logos.

About The Author

Bob Wood hosts two blogs and one website. His musings on everyday life, filtered through a wry sense of humor are at http://www.woodsgoods.blogspot.com. His home theater news is at http://www.woodsgoods2.blogspot.com and his site devoted to guiding folks through the purchase and setup of Home Theater is at http://www.GreatHomeTheater.com.


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Food News

Obama plays food critic on public TV - News-Democrat
CHICAGO -- Barack and Michelle Obama are known for nights out on the town in Chicago, dining at some of the city's poshest restaurants with the smartest chefs. But who knew the future president was a food critic? "Check Please!," a Chicago public ...

UN says Israel deliberately targeting civilians in Gaza - Thaindian.com
Gaza City, Jan 7 (IANS) Israel is deliberately targeting civilians in the Gaza Strip, IRNA reported quoting an UN official as saying here Wednesday. The remark came a day after 40 Palestinians were killed at an UN-run school in the salient Tuesday ...

Drug from genetically engineered goats a first - WTOP Radio
WASHINGTON (AP) - In a scientific first, an anti-clotting drug made from the milk of genetically engineered goats is moving closer to government approval for humans. An evaluation by the Food and Drug Administration released Wednesday says the ...

Red Cross needs shelter for fire victims - News 8 Austin
PARIS, Texas -- Red Cross officials are meeting today to decide what housing options are available for the survivors of a fire that killed five homeless shelter residents. The Paris News reports the survivors are being sheltered for three days at ...

Sarkozy sparks confusion on Gaza truce plan - International Herald Tribune
PARIS : French President Nicolas Sarkozy said on Wednesday Israel had accepted an Egyptian truce plan for Gaza, but his office later said he was simply welcoming Israel's previously announced reaction to the proposal. Egypt said on Tuesday it was ...

St. Mary's Food Bank seeks help as demand rises - Phoenix Business Journal
As job losses mount and the economy worsens, St. Mary’s Food Bank Alliance has seen a huge increase in demand, and is looking to the public for immediate help. St. Mary’s officials say demand for food across the state is up 64 percent from a year ...

Athletics committee organizes Brookings food drive - Argus Leader
The South Dakota State University Student-Athlete Advisory Committee is holding a food drive Friday and Saturday in Brookings. Student athletes will be collecting non-perishable food items door-to-door from 3 to 7 p.m. Friday in Brookings ...

Food Trends: What's In, What's Out for 2009 - Street.Com
In 2008, many non-foodies became passionate and opinionated about dinner. Restaurant menus features long explanations about the care and preparation of their entrees, and home cooks opted for expensive local organic produce (even as the economy ...

Sweet Potato Queen: Fattening food heals all wounds - Jackson Clarion-Ledger
Jill Conner Browne stirs the bowl of Texas Cornbread (not really cornbread but why quibble?), admiring the dough's sheen and shimmy. "There's so much oil, it just slides around," the "Boss" Sweet Potato Queen says, more tickled than horrified at this ...

Fight the flu with 'medicine food' - KABC
While there isn't one food that is considered the nutritional all-star, there is a host of foods that have wonderful health benefits. When eaten frequently in tandem with other foods, "medicine food" can provide loads of protection against ...