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Doom and Gloom
Many of the "sure thing" programs that were hot last year, aren't to be found today; you know the ones I'm talking about. Did anyone take the time to sift through the misinformation, analyses, and charts showing how with no work you could be the next jillionaire. Naw - with misplaced faith, and believing the soothsayers, they just plunked down their $49.50. Guess who were the only ones to make money here.
In the meantime, internet stocks, which had ridden a wave of investor enthusiasm got slammed. Many of the dot.com industry giants have fallen from the proverbial "Beanstalk", and today are among the missing.
Predictions of a declining economy have some in a panic. Because the holiday season retail sales virtually "flat lined" many are calling it the start of a recession. Is this the case, or is it that we are just getting smarter? I wonder how many gave that great old gift called "Cash", instead of an overpriced present that could be gotten at half price after the holiday "feeding frenzy" ended.
Are we facing an era of "doom and gloom"? I don't think so. Have the stock markets taken a hit - Yes, but is this a portent of bad times? I doubt it. The stock market goes up and the stock market goes down. The guy who does two eTrades a week will probably lose his shirt. Those who buy now, and hang in for the long pull might just make a killing.
We are warned by the old proverb that, "A fool and his money are soon parted", and "There is no such thing as a free lunch", seems to be the current buzz. But did you heed this sage advice? It sure seems that some didn't.
But what does all this mean to us? Is it time to pull in our horns and lay low on the Internet? Not me - I view this as a great opportunity. More and more, the opportunities abound. Now is the time to get involved with a straight-forward, no hype type of a business.
Don't expect to join a minimal investment affiliate program that will peak out in 90 days to be your salvation. And most people should simply "walk on by" that hot new MLM program of the week. So where do you turn?
Maybe the adage "it takes money to make money" is even truer than ever. The web promises almost free everything, from email accounts to web space. So, you might think, you have a great idea and since you can get all this free stuff, you can launch your business at almost zero cost.
The guy who jumps out an alley offering Rolex watches at twenty bucks a pop doesn't have much overhead. But he doesn't engender much trust either, and only the gullible and greedy, hoping to make a quick buck, will bite. Do you think people don't recognize that you are riding on that same free wagon, and will give you the same trust as that Rolex Guy?
OK - so we all agree that you have to show some signs of being serious. Do you think that AOL or some other ISP is the answer? You can start up a business and get a few suckers to bite within their 30 day trial period. Hey, they're currently offering 700 free hours the first month, and if you stay on the computer 23 hours and 20 minutes a day, maybe you can use it. Who needs more than 40 minutes of sleep a day anyway?
There is absolutely no substitute for your own domain. A "no frills" domain today costs about as much per month as a "fast food lunch". If you can't afford that, you can't afford to be in business. This gives you a professional sounding name for your web site, plus an email address that doesn't scream "here today - gone tomorrow".
But the kids just love AOL, and I don't need two ISP's, might well be the argument. True, and if this is the case, just automatically forward the email which is sent to your domain there. But set up a separate screen name used only for that purpose, and give it a name that bears some resemblance to your domain name.
Is there "Doom and Gloom" in some quarters? Sure is, and those who view the current times in that perspective are missing a great opportunity. Those who can look beyond the "dire predictions" we hear on the news everyday, will be the winners in the long run.
About the Author Bob Osgoodby publishes the free weekly "Your Business" Newsletter Visit his Web Site at http://adv-marketing.com/business to subscribe. As a bonus, get 40,000 FREE E-Books from Larry Dotson, when you visit http://www.ldpublishing.com
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