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Featured Internet Marketing Articles

5 Proven Successful Internet Marketing Business Models
Here is a common question asked by new internet marketers: How can a new internet marketer make money online? There are many ways by which you could earn online. Here are some proven successful methods, as well as some useful tips to help you maximize ...

Effective or Irritating: The Use of Pop Windows in Internet Marketing
Copyright 2005 Morris Clopton A few years ago, pop-up windows were all the rage in Internet marketing. It seemed that every time one opened a web page they would be bombarded with offers for this or that. It had gotten to the point where surfing the ...

In Internet Marketing You Must Have a Strategy
When you make the decision to start an Internet business or for that matter any business you must have a plan (strategy). This is essential in order to succeed. You don't throw a dart at a list of possible business opportunities and settle for the one ...




Internet Marketing For Frugal Site Owners
 
Every site promotion expert knows that fresh content is the primary way to increase site traffic. But newbies to Internet business may not realize the power of content. In this article we will outline the reasons why fresh content is so crucial to the web site promotion process.

1. Search Engines
Search engines that have indexed your site send out bots to periodically check the content of your site. These bots are content sensitive. When the content changes on your site eventually a bot will pick it up and transmit the change to several search engines. When this happens you will notice an increase in traffic as your ranking improves.

2. Algorithms

Search engines match headings, page title, file names and yes, content to validate the type of content contained on a page and indexes the site accordingly. The more content you have the higher your index ranking will be.

3. Repeat Traffic

Fresh content encourages visitors to come back for more. Offering a weekly article feature promotes repeat visits to your site as much as two to three times a week.

4. Referral Traffic - Viral Marketing
Information is invaluable to your visitors. Once your site transforms into a resource of vital information your readers are bound to recommend it to others. Don't be surprised if links to your content appear in other e-zines or you win a site award. Remember this will increase traffic exponentially.

5. Increased Sales and Service Requests

All of the above will, of course, affect not only traffic but the sale itself. You have added value to your product or service. You have influenced customer loyalty. You have raised your site to the level of the Internet most newsworthy consumer resource your users will use over and over again.

An example of how content can enhance your site is Mortgage Loan Search at http://www.mortgageloansearch.net Notice how the content is designed to compliment the financial services offered. Fact is financial services comprise the larger percentage of services on the Internet. But users opt for services and products from sites that carefully review financing options and leave the potential consumer feeling better informed to make smart decisions.

The question remains where to go to get the right content for your site. All forms of free content may not be compatible with site. Four factors are essential to finding the right content provider.
1. Consider what product or service your site offers.
2. What market or industry news you can feature that will compliment your service
3. Think about the issues and concerns potential consumers may have that you can address or resolve in your content.
4. Consider tips or helpful hints that would be of interest to them to visitors.

Once you have a better idea of what kind of content you need, run a search on content providers using keywords that describe you product, market or industry and examine the content offered.

With fresh weekly content you will be on your way to improved search engine ranking, increased traffic, notoriety and improved product or service sales.


About the Author
Mark Askew is a successful Internet business entrepreneur and financial editor for Mortgage Loan Search at http://www.mortgageloansarch.net as well as Low Rates Financing at http://www.lowratesfinancing.com


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Internet Marketing News

Sony unveils flexi-video screen, movie glasses at CES - Consumer Electronics Net
Sony CEO Howard Stringer demonstrates prototype 3D glasses with actor Tom Hanks (L) during his keynote address at the annual Consumer Electronics Show (CES) in Las Vegas, Nevada January 8, 2009. LAS VEGAS (Reuters) - Sony Corp introduced on Thursday ...

NY SEO Firm Ranks High With NY Businesses - WebWire
New York businesses aren’t taking any chances when it comes to their internet marketing and Search Engine Optimization (SEO) strategies. Many businesses are seeking out the services of SEO experts like the Pasch Consulting Group (PCG). Many ...

Mobile marketing to come of age in 2009 - Business Standard
Viraj Malik, MD, Percept Knorigin (digital advertising arm of Percept), says that earlier, internet advertising was used by BFSI ( Banking, Financial Services and Insurance companies) and .com companies only. In the last 6 months, other consumer ...

Psytechnics Receives Internet Telephony® Magazine’s 11th Annual ... - Newswiretoday.com
Psytechnics, a leader in voice performance management solutions for operations and service management teams in service providers and enterprises, announced today that Technology Marketing Corporation’s (TMC®) INTERNET TELEPHONY magazine has named ...

16-Year-Old Internet Entrepreneur Shares Secrets To Online Success At ... - WebWire
A 16-year-old Internet mogul has begun sharing the secrets of online success in a bid to help an increasing number of others make money, at his SEO and online marketing blog TeenProBlogger.net ( www.teenproblogger.net ). (8 January 2009) – A 16 ...

Katz Media Group Launches National Marketing Unit to Exploit the Full ... - Businesswire.com
NEW YORK--( BUSINESS WIRE )--Katz Media Group (KMG) today launched a national marketing unit that will create innovative, custom solutions for advertisers and their agencies that exploit the full power and reach of modern, multi-platform radio. Known ...

PMI names new senior vice president of global sales & marketing - TMCnet
Power Medical Interventions or PMI, a provider of computer-assisted, power-actuated surgical stapling products, has appointed Joe Camaratta as its new senior vice president of global sales & marketing. Mr Camaratta has held various senior marketing ...

Would you like to make a web site for your business? - Nashra USA
MediaRus.com provides complete Internet solutions to support the most demanding business requirements. The mission of MediaRus.com is to focus all of our resources into providing Web Site graphics, design, & creation, eCommerce, Domain Name Services ...

Baytech Releases Long-Awaited Integrated SEO / PPC Marketing Solution - TMCnet
Baytech Web Design announces today the expansion of its core online marketing services. Search engine optimization, pay-per-click advertising (PPC) and email marketing services will be offered as one powerful and integrated marketing solution ...

LCC tickets available online - Register-Guard
Lane Community College has launched a new, online service that allows people to buy tickets for theater and music events over the Internet. John Watson, marketing and house manager for the college theater, music and dance department, said the LCC ...