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"Honest Marketing" is NOT an oxy-moron.
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You've heard it all before. Marketing gimmicks like these are used to entice you to shell
out your hard earned dollars for the latest, greatest internet marketing tool. But how much
is fact, and how much is fiction?
Lets clear up a common misconception. Dishonest marketing tactics don't always come from
dishonest marketers. Although there are some individuals who purposely use dishonest
marketing tactics, you shouldn't let those select few spoil the whole lot of truly good
products and services that exist on the internet.
Quite frequently, when you see dishonest marketing tactics being used, the marketer did not
intend it that way. In fact, most dishonest marketing comes from individuals who have fallen
for dishonest ads themselves, and are given instructions to repeat the falsehoods in order
to make their millions.
Lets take 5 minutes to go through the Junk eMail folder. Well review some common signs that
will help you tell the difference between legitimate products and/or services, and scams.
Always do your due diligence, and make an informed decision about what products you do or
don't want to buy. As an internet marketer, you know that sales letters are written
specifically to cause an emotional response and an impulse to purchase. Remember that the
next time you see the next "must have" product.
Here are some extra tips to keep you safe when shopping for internet marketing products.
- Guarantees of money, while illegal and unethical, is also a sure fire sign of a scam. If
you still wish to purchase the product after seeing that, make sure you do your homework. It
is also preferable to purchase the product through a service that offers buyer protection,
such as PayPal (TM).
- Don't believe everything you read. Remember that what you are reading is designed to get
you to buy the product. Always look at sales letters from a skeptical standpoint.
- Just because they're famous doesn't mean they're right! The gurus will have my head for
saying this, but it is true. Just because someone is well known does not mean that their
techniques will work for anyone, let alone you. When evaluating a product from one of the
better known experts in internet marketing, look at their sales letter the same way you
would if they were Joe Nobody. You may have trust in them if you have had contact with them
before, but use good judgement.
- Use ClickBank Mall or PayDotCom Marketplace when searching for information on specific
topics. Not only will you have a form of protection, but you will be helping to support
affiliates as well. And with their ranking systems, you will be sure that the first 10-20
products on their list for that topic will be well known material. If it was poor quality,
it wouldn't have made it to the top.
- Find third-party reviews of the products and services you are looking to purchase. If the
writer has no invested interests in the product, chances are they'll give their honest
opinion.
Keep these tips in mind the next time your inbox is flooded with info on the latest,
greatest marketing product!
About the author: For completely FREE unbiased reviews of the internet marketing products YOU buy, visit http://www.cpsnetworks.com
Marketing News
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Toy makers urged to redirect toy ads - WZZM 13 NEW YORK (AP) -- Some parents who are economically squeezed are writing toy makers asking them to quit marketing directly to their children. One man in Indiana wrote that such ads put parents in the tough spot of having to tell their kids they can't ...
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Barry Schwartz Talks Blendtec, Viral Marketing - WebProNews Marketers everywhere face problems including mute buttons, ad-blocking software, and steep prices. Advertising that folks actually like and spread on their own is pretty special, then, and so Barry Schwartz recently discussed Blendtec's "Will It ...
Social media's role in marketing - Minnpost.com • Posted comments regularly on several professional blogs, as well as some political ones. • Added a half-dozen new friends on Facebook. • Responded to — or ignored — various Facebook requests to send someone a virtual cocktail, join a ...
Bigmouthmedia appoints International Sales and Marketing Director - WebWire David Hardy has joined bigmouthmedia as the search marketing group’s International Sales and Marketing Director. Stepping into a key strategic and operational post, Hardy will play a lead role in the delivery of the group’s growth and expansion ...
Internet Millionaire Launches New Personal Coaching Program - WebWire Internet millionaire Frank Bruno is launching a new internet marketing personal coaching program, aimed at passing on the experience he’s gained from his 11 years of online business success. “Over the years I’ve seen a huge influx of Internet ...
