Add Offline Promotion to your Online Parties! Online parties are hot right now. People who are comfortable with online chats and at ease with online payment options like PayPal make great online party guests. With fantastic online party resources like the free chat rooms provided at Internet Based ... Points to Consider before Web Promotion Points to Consider before Web Promotion Doing business online is not as easy as it seems! You may have the notion, with millions of prospective customers being only a click away, all you need is to build an eCommerce website and you will start selling ... Selling Local Services on the Web Do you have a product that you can sell online to your local market? If you are already in business and you are thinking of promoting your products or services online, one of the first questions you have to ask yourself is "Do I have a product I can sell ...
"Designing the PDF Sampler"
After recently signing a six ebook deal with Atlantic Bridge Publishing (www.atlanticbridge.net), I quickly realized promotion would be a whole different ball game. I was used to promoting my Lance Howard print westerns to certain areas, and, indeed, I would be able to adapt a number of techniques to ebooks: bookmarks, promocards, postcards, etc. Having a bit of experience with ebooks previously, however, I soon realized I would need a somewhat different mindset for the novels, which spanned the range from horror to ripper/western and YA series horror. Many avenues used for print wouldn't work as well and would have to be modified, with many new ideas instituted.
The first of these new ides was the PDF Sampler. After a little thought, I decided why not take a print technique I'd used, that of printing out a number of pages and binding them together with a color copy of the cover as a give away, and transpose it for online promotion.
To make your PDF Sampler, you will need either your word processor or Powerpoint, or some program that allows you to use text and graphics together. The sampler will be nothing too complicated or fancy so MS Word will do, if you are comfortable using that.
The Sampler should be short, to the point and snappy enough to attract attention to your new ebook release. My short story horror anthology DARK HARBORS had what I considered the most eye-catching cover, so I chose that book. I used the cover for the first page.(In Word use insert picture from file) On the second page I wanted a teaser, something short and mysterious to go along with the tone of the book, something that would encourage a reader to keep going. I came up with the phrase: "Where the sins of the past are never buried..." and gave it a page of its own. On the next page I listed the publisher url, then on the next the title and author.
The meat of the Sampler came next. I used a excerpt from one of the stories in the book, just a short few- page passage to whet the appetite of potential horror readers. By that point, I was hoping the reader would be hooked, but for good measure added a page of review excerpts and a listing of the other five books I had available. I capped it off with another placement of the ordering url and a brief author bio, then hit the PDF button. (If your don't have the adobe software, Adobe offers five free conversions on their site: www.adobe.com)
I would suggest trying to keep the file as small as possible, so you can send it a number of places and not ask too much of the receiver's time for downloading. Big files can be intimidating, especially on machines using lower BPS modems. Once finished, offer your Sampler free to anyone interested. Uploaded it to your webpage, and offer it in press releases.
Anyone interested in taking a peak at mine and using it as a blueprint can download it straight from my homepage in the ebook section (http://howardhopkins.com) or request it from me at Yingko2@AOL.com.
About the Author Howard Hopkins is the author of six horror and western ebooks from Atlantic Bridge Publishing (www.atlanticbridge.net) under his own name and more than twenty print westerns under the penname Lance Howard. His novels can be purchased at bn.com, www.amazon.co.uk and amazon.com and he lives in Maine.
Online deals for 'Cyber Week' Houston Chronicle, United States - 19 minutes ago Other one-day deals will be featured online. _Barnesandnoble.com: The site is offering a 15 percent discount to shoppers via an e-mail promotion through Dec ...
Kohl’s launches ‘25 Deals’, Cyber Monday promotions OCRegister, CA - 2 hours ago Each day a new deal will be posted online on the Kohl’s website. Additionally today Kohl’s is offering a Cyber Monday 15% discount and free shipping on ...
Microsoft apologizes for cashback glitches CNET News, CA - 1 hour ago The problem was particularly acute with shoppers that were looking to take advantage of a promotion with Hewlett-Packard that offered buyers a 40 percent ...
