The movie, "Field of Dreams", starring Kevin Costner and James Earl Jones, made this line famous: "If you build it, they will come."
That idea worked great in the movies but it is a whole different ballpark when it comes to a web site or an email campaign on the Internet.
The only way to attract traffic on the Internet is to PROMOTE. And the key to successful online promotion is to know HOW your traffic found you.
Why?
Because when you know HOW your traffic found you then you will know what is working for you so that you can not only maintain it, but also increase it.
And, you will also know what is not working for you.
Be it an email campaign or a web site, it is absolutely essential to code your promotions in order to discover which ones are bringing you successful results.
With email, the easiest way to do that is by the use of Auto-Responders.
There are a host of FREE Auto-Responder services that will allow you to acquire as many FREE responders as you need.
For a "List of FREE Auto-Responder Services", send a blank email to our Auto-Responder at: mailto:freeautoresp@emailexchange.org
Suppose you are promoting an affiliate service that pays you 50% commission. You run one ad in a newsletter, another is done via your signature in posting to a business list and still another ad is exposed via FFA Link submissions.
You can code your ads simply by naming the auto-responders different names. For example, you can use adNo1, adNo2, adNo3.
When you receive a reply to adNo1, you will know it came from the newsletter. A reply to adNo2 will be a response to your signature. And, adNo3 will be a reply from your FFA Link posting.
Use whatever code is appropriate for you but the important thing to remember is to code it and know to what it pertains.
If you have your own web site, your hosting provider might already provide you with the tools you need to track the traffic which visits you daily.
All you would need to do is access your log info and review which web pages are getting the traffic and study where the traffic is coming from to visit you.
If you do not have access to such info from you host provider, there are many good FREE online statistic and tracking services you can use.
To access our "FREE List of Statistic & Tracking Services" send a blank email to our auto-responder at: mailto:statserv@emailexchange.org
You may also be pleasantly surprised to discover that a web site with related traffic has linked your site and is now sending you new visitors daily.
It would be a good idea to contact the owner of that new traffic generator and let them know you appreciate the link and even link back to them in return.
Once you know where your traffic is coming from to find you, it is important to maintain that flow of traffic and then try to find other sources that are similar.
Doing so will allow you to increase the visitors and leads you generate and, hopefully, increase your overall sales.
About the Author A.T.Rendon is an entrepreneur and published writer. Subscribe to FREE Business Classifieds Newsletter & receive FREE online access to our Password Protected "FREE Submit To Over 2.7 MILLION FREE Ad Sites!" mailto:subscribe_fbcn9@emailexchange.org Visit us at:http://emailexchange.org/?articles
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